Feb 2012 JNLR Irish Radio Listening Figures

Posted: February 2, 2012 | Author: | Filed under: JNLR, Listeners | Tags: , , | 1 Comment

The latest JNLR/Ipsos MRBI report into radio listening in the Republic of Ireland has been  published today (2nd February, 2012), covering the 12-month period from January to December 2011.

The latest results show daily radio listening at 85% – that is 85% of all adults listening every weekday. A total of c15,600 people were interviewed during the survey period by Ipsos MRBI, on behalf of JNLR – Joint National Listenership Research – that is funded by all national, regional and local stations, BAI, AAI, and IAPI.

85% of Irish adults listen to the radio on an average day – 58% (=) tuning into their local or regional station and 47% (+1) listening to a national station. Among the younger 15-34 year market 82% listen daily. Irish audiences continue to listen to a significant amount of radio daily – tuning in, on average, for almost 4 hours per day during the prime 7am to 7pm time (Irish Adults listening Mon-Fri).

In terms of share of all minutes listened, national radio has 47.6% share of all minutes (plus 1%) while local/regional radio holds the majority share position with 52.4%.

Looking at the various regions throughout the country, national radio holds the majority share position in Dublin (57.1%), the Dublin Commuter belt (57.7%), the Multi-city areas (52.1%) and the North East/Mid region (51.7%) while local/regional radio is in the majority in the other regions throughout the country. Among the younger, 15-34 year old audience across the country, local/regional radio holds the national majority share position at 62.4% (-1%) versus 37.6% (+1%) for national radio. In particular, the local/regional group holds a strong share position among this age segment in Dublin, 70.5%; Cork, 64.4%; the Multi-city region, 65% and the Dublin Commuter region, 67.6%.

Considering the 35+ age segment, national radio holds the majority share, 51.5% (+1%). In regional markets, national radio maintains a strong share position in Dublin, 68.8%, the Dublin Commuter region, 68.4% and in the Multi-city area, 59.4%. (See T8). Local radio continues to be a strong performer in the individual radio markets across the country – in many areas reaching more than 40% of the local adult population daily (particularly in the south and west) . In Mayo, the Shannonside area and Donegal Nth, more than 50% of the adult population tune in daily. In particular, on the criterion of share of minutes listened during prime 7am to 7pm, Highland Radio, Tipp FM, Radio Kerry, MWR and Shannonside 104FM hold the majority share position in their franchise areas.

Headline figures:

Full breakdowns of reach and share for all areas are available in the official Ipsos/MRBI JNLR report available at www.bai.ie

October 2011 JNLR (covering Oct 2010-Sep2011) Radio Audience

Posted: October 27, 2011 | Author: | Filed under: JNLR, Uncategorized | Tags: , , , , | Leave a comment

Phantom 105.2 – increased reach in latest figures

RTE steady nationally

Good first year for Nova

4fm struggles in Dublin but gains 2% in Cork


The latest JNLR figures reporting Irish radio audiences have been published today, covering the period October 2010 to September 2011.

As always, for the full result tables your should visit the Broadcasting Authority of Ireland website.

Figures produced & published  by JNLR/Ipsos MRBI 2011/3

All changes are compared to 1 year ago.

*** THIS PART OF THE REPORT LOOKS AT “LISTENED YESTERDAY” REACH ***

National stations steady on “Listened Yesterday”

All RTE and Commercial stations held their % reach of “All Adults 15+” in the results, with overall reach down slightly by 1% spread across the total for these stations.

—

NATIONAL RESULTS

Listened at all 84% (down 1%)

No change on individual national stations:

Any RTE Radio was listened to by 35%

RTE Radio 1 by 25%

RTE 2FM 11%

RTE Lyric 3%

Today FM 13%

Newstalk 8%

Any Local/Regional/Multi City 58%

—

DUBLIN – First results give Nova 5% and see Phantom overtake 4fm (in “listened yesterday” reach, though it’s the other way round in % share)

Listened at all 85% (-1%)

Any RTE 37% (no change)

RTE Radio 1 31% (no change)

RTE 2FM 8% (-1%)

RTE Lyric FM 6% (+1%)

Today FM 10% (+1%)

Newstalk 12% (no change)

Any non-national 53% (no change)

4fm 2% (no change)

Radio Nova 5% (first result)

98FM 13% (no change)

FM104 20% (-1%)

Q102 13% (no change)

Sunshine 106.8 3% (-1%)

Spin1038 14% (-1%)

Phantom 105.2 3% (+1%)

—

MULTI-CITY: 4fm score 3% overall, with an impressive 7% in Cork (up 2%) but is stuck on 2% in the Dublin market.

—

*** THIS PART OF THE REPORT LOOKS AT SHARE OF TOTAL LISTENING ***

Share of audience listening (% share of all the time listened) shows more movement that the simple reach (how many people listened to you).

—

NATIONAL SHARE

Any national 46% (+0.6%)

Any RTE 33% (no change)

RTE Radio 1 23.3% (-0.2%)

RTE 2FM 7.4% (+0.1%)

RTE Lyric 1.8% (+0.2%)

Today FM 9.1% (+0.2%)

Newstalk 4.4% (+0.3%)

Any Non National 53.3% (-0.6%)

—

DUBLIN SHARE

Any National 54.8 % (no change)

Any Non-National 45.2% (no change)

Any RTE 40.8% (-1.1%)

RTE Radio 1 31.4% (-1.2%)

RTE 2FM 5.8% (no change)

RTE Lyric 3.4% (+0.2%)

Today FM 6.8% (+0.6%)

Newstalk 7.1% (+0.3%)

4fm 1.1% (+0.3%)

Radio Nova 3.3% (first result)

98FM 9.5% (+0.5%)

FM104 11.4% (-1.0%)

Q102 10.3% (-0.4%)

Sunshine 106.8 2.3% (-0.1%)

Spin 1038 5.9% (no change)

Phantom 105.2 0.8% (no change)

—

As always, for the full result tables your should visit the Broadcasting Authority of Ireland website.

Figures produced & published  by JNLR/Ipsos MRBI 2011/3

FM104 and Phantom gain Dublin audience share in July 2011 JNLRs

Posted: July 28, 2011 | Author: | Filed under: JNLR | Tags: , , | 2 Comments

 

The latest JNLR/Ipsos MRBI report into radio listening is published today (28th July, 2011). It covers the 12-month period from July 2010 to June 2011. The latest results show daily radio listening at 85% – that is 85% of all adults listening every weekday. A total of c 15,300 people were interviewed during the survey period by Ipsos MRBI, on behalf of JNLR – Joint National Listenership Research – that is funded by all national, regional and local stations, BAI, AAI, and IAPI.

Looking at the various regions throughout the country, national radio holds the majority share position in Dublin (55%) and the Multi-city area (51%) while local/regional radio is in the majority in other regions.. Among the younger, 15-34 year old audience across the country, local/regional radio holds the national majority share position at 65% (+2%) versus 35% for national radio.  Local radio continues to be a strong performer in the individual radio markets across the country – in many areas reaching more than 40% of the local adult population daily (particularly in the south and west) and in Kerry, Mayo, the Shannonside area and Donegal Nth, more than 50% of the adult population tune in daily. In particular, on the criterion of share of minutes listened during prime 7am to 7pm, Highland Radio, Tipp FM, Radio Kerry, MWR and Shannonside 104FM hold the majority share position in their franchise areas.

Listening data for Radio Nova is included in a supplementary volume based on the period since launch – September 2010 to June 2011. In this period, Radio Nova reaches 5% of the population in the Dublin Commuter area, on an average day, and has a share of 3.0% of minutes listened (prime-time 7am-7pm).

For full details, the report is available for download from the BAI Website.

However the headlines are:

NATIONAL SHARE:

RTE Radio 1 23.5% (up 0.3%)

Today FM  8.9% (down 0.6%)

RTE 2FM 7.3% (down 0.5%)

Newstalk 4.1% (steady)

DUBLIN SHARE %

98FM 9.0 (+0)

FM104 12.4 (+1.0)

Q102 10.7 (-.4)

Sunshine 106.8 2.4 (-.5)

Spin 1038 5.9 (-.6)

Phantom 105.2 .8 (+.1)

4FM 0.8 (- 0.5)

 

 

Finally, Someone Talks Sense On Radio Audience Figures

Posted: May 12, 2011 | Author: | Filed under: Listeners, radio | Tags: , , , , , | 1 Comment

There's more to driving audience growth than just flicking switches

A great post from Christopher England today on his England’s England blog – http://www.christopherengland.com/2011/05/background-radio-v-foreground-radio.html

Chris talks about music radio audience, and why niche market stations can sometimes drive their listener figures in the wrong direction when they try to apply “accepted wisdom” to their programming philosophy. I won’t quote him here – you should head over and read the full thing – but I will say that there is more than one station in my own market, Dublin, that could do with following his advice.

You may not have come across Christopher England  before, but you may well have listened to stations that used him behind the scenes.

Chris has always been a bright kid, ahead of the pack, and with a special interest in talk radio he always has something to say, and it’s usually worth listening to. From the landbased pirates in London in the early 80s, through Caroline offshore and on to stations such as TalkSport, Chris has worked at the sharp end long enough to know what’s what, and his career includes launching and running his own satellite radio station – Euronet – with a mixture of speech and music programming that was a little ahead of its time in 1992.

People sometimes talk about their “fantasy radio lineup” and if I ever win the lottery and buy my own radio station, Chris will be on mine twice – once with his unique brand of talk show, and again as creative director for evening/overnight 7pm-7am output.

Chris’s daily updates will have you laughing, thinking, and occasionally spitting, but they are always worth reading, even those that I disagree with.

His columns on mass-market  radio should be printed out and pinned up on the programme directors wallboard.

Steve

May 2011 JNLR (Irish Radio Audience) figures released

Posted: May 5, 2011 | Author: | Filed under: JNLR, radio | Tags: | 1 Comment

The latest results from the Ipsos MRBI JNLR survey covering the period April 2010 – March 2011 were released today (Thursday 5th May 2011) by the Broadcasting Authority of Ireland (BAI)

The survey results indicated that 85% (same) of the adult population was listening daily to a mix of national, regional, multi-city and local radio throughout the country.

For the purposes of comparison, figures for this survey period are compared with the January 2010 – December 2010 figures.

The main changes and highlights are as follows:

National Reach and Market Share

Listenership of 58% (+1) was recorded to any multi city/regional/local/Dublin commuter radio service.

The weekday reach figures remained unchanged for RTÉ Radio 1 (25%), Today FM (13%), Newstalk (8%) and RTÉ Lyric FM (3%) while RTÉ 2FM recorded a figure of 12% (-1).

With regards to market share, a figure of 53.2% (-0.4) was recorded for any multi city/regional/local/dublin commuter radio service in the 07:00hrs-19:00hrs period

RTÉ Radio 1, Today FM and Newstalk recorded increased in market share at 23.2% (+0.5), 9.5% (+0.2) and 4.1% (+0.1) respectively. RTÉ Lyric FM retained a market share figure of 1.7% while RTÉ 2FM recorded figure of 7.8% (-0.4).

National (excluding Dublin and Cork) local stations
Changes in both reach and market share were recorded for almost all local stations in the current survey period. The top five placed local radio stations for this survey period were as follows:
Local Station Listenership (Reach)
Local Station Market Share
1.
Highland Radio 66% (-1)
1.
Highland Radio 61.7% (-0.6)
2.
Shannonside 53%(same)
2.
Radio Kerry 58.0% (+1.0)
3.
Midwest Radio 51% (+2)
Radio Kerry 51% (same)
3.
Tipp FM 51.2% (-4.5)
4.
WLR FM 49% (+1)
4.
Midwest Radio 49.2% (+0.3)
5.
Limerick’s Live 95FM 48% (-2)
5.
Shannonside 48.7% (-0.3)

Multi-City/Regional/Dublin Commuter
4FM, the multi-city service, maintained a weekday reach figure of 3% (same) and recorded a market share figure of 1.8% (same).

In terms of regional services, in the north-east/midlands region, i105-107FM retained its reach figure of 9% and increased its market share to 7.3% (+0.3). In the south-west, Spin South West retained its weekday reach figure of 21% and recorded a market share figure of 10.9% (-0.1). In the north-west region, i102-104FM retained is weekday reach figure of 20% and increased its market share to 14.3% (+0.3). In the south-east region, Beat 102-103FM retained a weekday reach figure of 19% and recorded a market share figure of 12.2% (-0.9).

Listening data for Radio Nova is included in a supplementary volume based on the period since launch (September 2010-March 2011). Radio Nova recorded a reach figure of 5% while the station recorded a market share figure of 2.9%.

Dublin local stations
In Dublin, increases in reach figures were recorded for Spin 1038 at 15% (+1) and Q102 at 14% (+1).

FM 104, Sunshine 106.8 and Phantom 105.2 retained weekday reach figures of 20%, 3% and 2% respectively. 98FM recorded a reach figure of 13% (-1).

In terms of market share FM 104 increased its figure to 11.4% (+0.2). Q102 retained its share figure of 11.1% while the remaining stations recorded figures as follows: 98FM 9.0% (-2.6), Spin 1038 6.5% (-0.1), Sunshine 106.8 2.9% (-0.3) and Phantom 105.2 0.7% (-0.1).

Cork local stations
The combined reach of Cork’s 96FM/C103 increased to 49% (+3.0) while a share figure of 45.0% (+3.3) was recorded.

Cork’s Red FM achieved a reach figure of 18% (-1.0) and a market share figure of 10.3% (-0.3).

Full details of the reach and market share figures together with the weekly reach figures for all stations are available in the JNLR report available on the BAI website.