The latest JNLR/Ipsos MRBI report into radio listening is published today (28th July, 2011). It covers the 12-month period from July 2010 to June 2011. The latest results show daily radio listening at 85% – that is 85% of all adults listening every weekday. A total of c 15,300 people were interviewed during the survey period by Ipsos MRBI, on behalf of JNLR – Joint National Listenership Research – that is funded by all national, regional and local stations, BAI, AAI, and IAPI.
Looking at the various regions throughout the country, national radio holds the majority share position in Dublin (55%) and the Multi-city area (51%) while local/regional radio is in the majority in other regions.. Among the younger, 15-34 year old audience across the country, local/regional radio holds the national majority share position at 65% (+2%) versus 35% for national radio. Local radio continues to be a strong performer in the individual radio markets across the country – in many areas reaching more than 40% of the local adult population daily (particularly in the south and west) and in Kerry, Mayo, the Shannonside area and Donegal Nth, more than 50% of the adult population tune in daily. In particular, on the criterion of share of minutes listened during prime 7am to 7pm, Highland Radio, Tipp FM, Radio Kerry, MWR and Shannonside 104FM hold the majority share position in their franchise areas.
Listening data for Radio Nova is included in a supplementary volume based on the period since launch – September 2010 to June 2011. In this period, Radio Nova reaches 5% of the population in the Dublin Commuter area, on an average day, and has a share of 3.0% of minutes listened (prime-time 7am-7pm).
For full details, the report is available for download from the BAI Website.
However the headlines are:
RTE Radio 1 23.5% (up 0.3%)
Today FM 8.9% (down 0.6%)
RTE 2FM 7.3% (down 0.5%)
Newstalk 4.1% (steady)
DUBLIN SHARE %
98FM 9.0 (+0)
FM104 12.4 (+1.0)
Q102 10.7 (-.4)
Sunshine 106.8 2.4 (-.5)
Spin 1038 5.9 (-.6)
Phantom 105.2 .8 (+.1)
4FM 0.8 (- 0.5)
Exciting news: a publication date for my second book will be announced shortly, and it looks like it will be towards the end of this year.
If you’d like a preview of my new writing, as well as a taste of my recent short stories as well as something from my first book Shiprocked, I’ll be giving a special reading in Dublin on Saturday 16th July.
3pm downstairs at The Twisted Pepper, Abbey Street.
I’m getting a lot of search requests to this blog from people wondering what has happened to Radio Caroline on Sky, following the station’s decision to give up its slot in the EPG (Programme Guide).
Caroline is still available on Sky – to find out how to add it manually, check out these instructions.