October 2011 JNLR (covering Oct 2010-Sep2011) Radio Audience

Phantom 105.2 – increased reach in latest figures

RTE steady nationally

Good first year for Nova

4fm struggles in Dublin but gains 2% in Cork


The latest JNLR figures reporting Irish radio audiences have been published today, covering the period October 2010 to September 2011.

As always, for the full result tables your should visit the Broadcasting Authority of Ireland website.

Figures produced & published  by JNLR/Ipsos MRBI 2011/3

All changes are compared to 1 year ago.

*** THIS PART OF THE REPORT LOOKS AT “LISTENED YESTERDAY” REACH ***

National stations steady on “Listened Yesterday”

All RTE and Commercial stations held their % reach of “All Adults 15+” in the results, with overall reach down slightly by 1% spread across the total for these stations.

NATIONAL RESULTS

Listened at all 84% (down 1%)

No change on individual national stations:

Any RTE Radio was listened to by 35%

RTE Radio 1 by 25%

RTE 2FM 11%

RTE Lyric 3%

Today FM 13%

Newstalk 8%

Any Local/Regional/Multi City 58%

DUBLIN – First results give Nova 5% and see Phantom overtake 4fm (in “listened yesterday” reach, though it’s the other way round in % share)

Listened at all 85% (-1%)

Any RTE 37% (no change)

RTE Radio 1 31% (no change)

RTE 2FM 8% (-1%)

RTE Lyric FM 6% (+1%)

Today FM 10% (+1%)

Newstalk 12% (no change)

Any non-national 53% (no change)

4fm 2% (no change)

Radio Nova 5% (first result)

98FM 13% (no change)

FM104 20% (-1%)

Q102 13% (no change)

Sunshine 106.8 3% (-1%)

Spin1038 14% (-1%)

Phantom 105.2 3% (+1%)

MULTI-CITY: 4fm score 3% overall, with an impressive 7% in Cork (up 2%) but is stuck on 2% in the Dublin market.

*** THIS PART OF THE REPORT LOOKS AT SHARE OF TOTAL LISTENING ***

Share of audience listening (% share of all the time listened) shows more movement that the simple reach (how many people listened to you).

NATIONAL SHARE

Any national 46% (+0.6%)

Any RTE 33% (no change)

RTE Radio 1 23.3% (-0.2%)

RTE 2FM 7.4% (+0.1%)

RTE Lyric 1.8% (+0.2%)

Today FM 9.1% (+0.2%)

Newstalk 4.4% (+0.3%)

Any Non National 53.3% (-0.6%)

DUBLIN SHARE

Any National 54.8 % (no change)

Any Non-National 45.2% (no change)

Any RTE 40.8% (-1.1%)

RTE Radio 1 31.4% (-1.2%)

RTE 2FM 5.8% (no change)

RTE Lyric 3.4% (+0.2%)

Today FM 6.8% (+0.6%)

Newstalk 7.1% (+0.3%)

4fm 1.1% (+0.3%)

Radio Nova 3.3% (first result)

98FM 9.5% (+0.5%)

FM104 11.4% (-1.0%)

Q102 10.3% (-0.4%)

Sunshine 106.8 2.3% (-0.1%)

Spin 1038 5.9% (no change)

Phantom 105.2 0.8% (no change)

As always, for the full result tables your should visit the Broadcasting Authority of Ireland website.

Figures produced & published  by JNLR/Ipsos MRBI 2011/3


October 2010 JNLR Irish radio audience figures

Just released from the Broadcasting Authority of Ireland at www.bai.ie

JNLR FIGURES FOR OCTOBER 2009 – SEPTEMBER 2010 RELEASED
The latest results from the Ipsos MRBI JNLR survey covering the period October 2009- September 2010 were released today (Thursday 28th October 2010).
The survey results indicate that 85% (-1) of the adult population was listening daily to a mix of national, regional, multi-city and local radio throughout the country.
For the purposes of comparison, figures for this survey period are compared with the July 2009- June 2010 figures. The main changes and highlights are as follows:
National Reach and Market Share
Listenership to any multi-city/regional/local radio service remained the same at 58%.
The weekday reach figure for Newstalk increased to 8% (+1) while figures were unchanged for RTÉ Radio 1 at 24%, RTÉ 2FM at 14% and RTÉ Lyric FM at 3%. Today FM recorded a figure of 13% (-1).
With regard to market share, an increased figure of 53.8% (+1.3) was recorded for any multi-city/regional/local station in the 7a.m.-7p.m. period.
Newstalk increased its market share figure to 4.1% (+0.1) while RTÉ Lyric FM retained a share figure of 1.6%. Small decreases were recorded for RTÉ 2FM at 8.7% (-0.6), RTÉ Radio 1 at 22.1% (-0.5), and Today FM at 9.3% (-0.3).
National (excluding Dublin and Cork)-local stations
Changes in both reach and market share were recorded for almost all local stations in the current survey period.

The top five local radio stations for the survey period were as follows:
Local Station Listenership (Reach) Local Station Market Share
1.
Highland Radio 69% (same)
1.
Highland Radio 63.4% (-0.3)
2
Radio Kerry 51% (+1)
Limerick’s Live 95FM 51% (same)
2.
Radio Kerry 56.3% (+0.7)
3.
Mid West Radio 50% (-2)
3.
Tipp FM 54.3% (-3.5)
4.
WLR FM 48% (+1)
4.
Mid West Radio 49.6% (-0.9)
5.
Shannonside/Northern Sound 46% (-1)
5.
Shannonside/Northern Sound 46.2% (-0.6)

Multi-City and Regional stations
Spin South West increased its weekday reach figure to 21% (+2.0) and also increased its market share figure to 10.9% (+0.9).
Beat 102-103FM, serving the south-east, increased its weekday reach figure to 20% (+1.0) and also increased its market share figure to 12.3% (0.8).

In the north-west region, i102-104 increased its weekday reach figure to 20% (+1.0) and increased its market share figure to 14.7% (+1.1).

In the north-east/midlands area, i105-107FM increased its weekday reach figure to 7% (+1.0) and increased its market share to 5.1% (+1.3).

4FM, the multi-city service, maintained a weekday reach figure of 3% (same) and recorded a market share figure of 1.9% (-0.1).

Dublin-local stations
Weekday reach figures remained the same for several local Dublin stations: FM104 at 19%, 98FM at 14%, Spin 1038 at 14% and Dublin’s Q102 at 13%. The other stations, Country Mix 106.8 FM and Phantom 105.2, recorded figures of 3% and 2% respectively.
In terms of market share figures, increases were recorded for FM104 at 11.5% (+1.8), 98FM at 11.3% (+0.4), Dublin’s Q102 at 11.2% (+0.9) and Spin 1038 at 6.5% (+0.2). Country Mix 106.8FM recorded a figure of 3.1% (-0.2) and Phantom 105.2 recorded a figure of 0.9% (-0.2.
Cork-local stations
Cork’s Red FM achieved a reach figure of 21% (+1) and increased its market share figure to 11.3 (+0.9).
The combined reach of Cork’s 96FM/C103 remained at 48% (same) while a share figure of 43.5 (+0.2) was recorded.


July 2010 JNLR (radio audience) results

The latest audience figures for commercial radio in Ireland have been released by the BAI (Broadcasting Authority of Ireland).

Headline details below:

JNLR FIGURES FOR July 2009 – June 2010 RELEASED

The latest results from the JNLR/Ipsos MRBI survey covering the period July 2009 – June 2010 were released today (Thursday 29th July).

The survey results indicate that 86% (same) of the adult population was listening daily to a mix of national, regional, multi-city and local radio throughout the country.

For the purposes of comparison, figures for this survey period are compared with the April 2009– March 2010 figures.  The main changes and highlights are as follows:

National Reach and Market Share

Listenership to any multi-city/regional/local radio service remained the same at 58%.

Weekday reach figures are unchanged for Today FM (14%),             Newstalk (7%) and RTÉ Lyric FM (3%).  Slight reductions were recorded for RTÉ Radio 1 at 24% (-1) and RTÉ 2FM at 14% (-1).

With regard to market share, an increased figure of 52.5% (+0.6) was recorded for any multi-city/regional/local station in the 7a.m.-7p.m. period.

Newstalk increased its market share figure to 4.0% (+0.1) while Today FM and RTÉ Lyric FM retained share figures of 9.6% and 1.6% respectively. Small decreases were recorded for the remaining national stations: RTÉ Radio 1 at 22.6% (-0.3) and RTÉ 2FM at 9.3% (-0.4).

National (excluding Dublin and Cork)-local stations

Changes in both reach and market share were recorded for almost all local stations in the current survey period.

The top five local radio stations for the survey period were as follows:

Local Station Listenership (Reach)                   Local Station Market Share

1. Highland Radio     69% (same) 1. Highland Radio  63.7% (-0.4)
2 Mid West Radio 52% (same) 2. Tipp FM 57.8% (+2.5)
3. Limerick’s Live 95FM   51% (-2) 3. Radio Kerry   55.6% (+2.0)
4. Radio Kerry 50% (+3) 4. Mid West Radio 50.5% (-1.0)
5. Tipp FM 49%  (-1) 5. Shannonside/Northern Sound 46.8% (+0.6)


Multi-City and Regional stations

Beat 102-103FM, serving the south-east, maintained a weekday reach figure of 19%   and recorded a market share figure of 11.5% (-0.6).

In the north-west region, i102-104 maintained a weekday reach figure of 19%  and  increased its market share figure to 13.6% (+1.7).

Spin South West increased its weekday reach figure to 19% (+1.0) and also increased its market share figure to 10% (+0.2).

In the north-east/midlands area, i105-107FM maintained a daily listenership figure of 6% and increased its market share to 3.8% (+0.2).

4FM, the multi-city service, achieved a weekday reach of 3% (+1) and increased its market share to 2.0% (+0.5).

Dublin-local stations

FM104 continues to have the highest weekday reach of local Dublin stations at 19% (same). Spin 1038FM and Q102 increased their reach by 1% each to 14% and 13% respectively. 98FM achieved a figure of 14% (-1).

Weekday reach figures for the other local Dublin stations remained the same when compared to the previous survey period:  Country Mix 106.8 at 4% and Phantom 105.2 at 3% .

In terms of market share figures, 98FM again recorded the highest market share figure of the local Dublin stations at 10.9% (-0.7). Increases in market share figure were recorded for Q102 at 10.3% (+0.9), Spin 1038 at 6.3% (+0.3) and Country Mix 106.8FM at 3.3% (+0.3). The remaining stations FM104 and Phantom FM recorded figures of 9.7% (-0.8) and 1.1% (-0.4) respectively.

Cork-local stations

The combined reach of Cork’s 96FM/C103 was 48% (same) while a share figure of 43.3 (-0.3) was recorded. Separate figures for both services are detailed in the tables provided.

Cork’s Red FM achieved a reach figure of 20% (-1) and increased its recorded share figure to 10.4 (+0.1).

For Full details of the reach and market share figures together with the weekly reach figures for all stations please visit the BAI website.

// //


Phantom audience grows in latest JNLR figures

Great to see Phantom 105.2 doing well in the latest JNLR Listening figures for Irish Radio, managing to increase market share in a very crowded market.

Steve

JNLR details below supplied by Broadcasting Authority of Ireland (BAI)

JNLR FIGURES FOR APRIL 2009 – MARCH 2010 RELEASED

Results from the JNLR/Ipsos MRBI survey for the period April 2009 – March 2010 were released today (Thursday 13th May).  The survey results indicate that 86% (-1) of the adult population was listening daily to a mix of national, regional multi-city and local radio throughout the country.

For the purposes of comparison, figures for this survey period are compared with the January – December 2009 figures.  The main changes and highlights are as follows:

National Reach and Market Share

Listenership to any multi-city/regional/local radio service remained the same at 58%.

Weekday reach figures for RTÉ 2FM and RTÉ Lyric FM are unchanged at 15% and 3% respectively. Slight reductions were recorded for RTÉ Radio 1 at 25% (-1), Today FM at 14% (-1) and Newstalk at 7% (-1).

With regard to market share, an increased figure of 51.9% (+1.3) was recorded for any multi-city/regional/local station in the 7a.m.-7p.m. period.

RTÉ Lyric FM retained its market share of 1.6%. Small decreases in market share were recorded for the remaining national stations: RTÉ Radio 1 at 22.9% (-0.5), RTÉ 2FM at 9.7% (-0.4), Today FM at 9.6% (-0.3) and Newstalk at 3.9% (-0.1).

National (excluding Dublin and Cork)-local stations

Changes in both reach and market share were recorded for almost all local stations in the current survey period.

The top five local radio stations for the survey period were as follows:

Local Station Listenership (Reach) Local Station Market Share

1. Highland Radio     69% (+1) 1. Highland Radio  64.1% (-1.4)
2 Limerick’s Live 95FM      53% (same) 2. Tipp FM 55.3% (+1.8)
3. Mid West Radio 52%(+2) 3. Radio Kerry   53.6% (-1.1)
4. Tipp FM 50%  (same)

WLR FM 50% (-1)

4. Mid West Radio 51.5% (+0.6)
4. 5. Shannonside/Northern Sound 46.2% (-0.7)
5. Radio Kerry 47% (same)
Shannonside Northern Sound 47% (-3)


Multi-City and Regional stations

Beat 102-103FM, serving the south-east, achieved a weekday reach figure of 19%   (-1.0) and recorded a market share figure of 12.1% (-0.1).

In the north-west region, i102-104 increased both reach and share figures to 19% (+2.0) and 11.9% (+0.9) respectively.

Spin South West maintained its 18% reach figure, and obtained a market share figure of 9.8% (same).

Figures for the north-east/midlands regional service i105-107FM demonstrated an increase in daily listenership to 6% (+3) and market share of 3.6% (+1.6).

4FM, the multi-city service, achieved a weekday reach of 2% (same) and achieved a market share of 1.5% (+0.1).

Dublin-local stations

FM104 continues to have the highest weekday reach of local Dublin stations at 19% (-1) Weekday reach figures for the majority of remaining local Dublin stations remained the same when compared to the previous survey period:  Dublin’s 98FM at 15%; Spin 1038FM at 13%; Country Mix 106.8 at 4%; and Phantom 105.2 at 3%. Q102 recorded a reach figure of 12% (-1.0) for the current survey period.

98FM recorded the highest market share figure of the local Dublin stations in the April 09-March 10 survey period at 11.6%(+1.2).  Other increases in market share were recorded for Dublin’s Q102 at 9.4% (+0.8); Spin 1038 at 6% (+0.2) and Phantom 105.2 at 1.5% (+0.1). County Mix 106.8 retained its market share of 3% while FM104 achieved a market share of 10.5% (-0.2).

Cork-local stations

The combined figures for Cork’s 96FM/C103 showed reductions in both reach and share, at 48% (-2.0) and 43.6% (-1.4) respectively. Separate figures for both services are detailed in the tables provided.

Cork’s Red FM recorded increases in their reach and market share, achieving figures of 21% (+1.0) and 10.3% (+0.5) respectively.

Full details of the reach and market share figures together with the weekly reach figures for all stations are available at the BAI website.