October 2011 JNLR (covering Oct 2010-Sep2011) Radio Audience

Phantom 105.2 – increased reach in latest figures

RTE steady nationally

Good first year for Nova

4fm struggles in Dublin but gains 2% in Cork


The latest JNLR figures reporting Irish radio audiences have been published today, covering the period October 2010 to September 2011.

As always, for the full result tables your should visit the Broadcasting Authority of Ireland website.

Figures produced & published  by JNLR/Ipsos MRBI 2011/3

All changes are compared to 1 year ago.

*** THIS PART OF THE REPORT LOOKS AT “LISTENED YESTERDAY” REACH ***

National stations steady on “Listened Yesterday”

All RTE and Commercial stations held their % reach of “All Adults 15+” in the results, with overall reach down slightly by 1% spread across the total for these stations.

NATIONAL RESULTS

Listened at all 84% (down 1%)

No change on individual national stations:

Any RTE Radio was listened to by 35%

RTE Radio 1 by 25%

RTE 2FM 11%

RTE Lyric 3%

Today FM 13%

Newstalk 8%

Any Local/Regional/Multi City 58%

DUBLIN – First results give Nova 5% and see Phantom overtake 4fm (in “listened yesterday” reach, though it’s the other way round in % share)

Listened at all 85% (-1%)

Any RTE 37% (no change)

RTE Radio 1 31% (no change)

RTE 2FM 8% (-1%)

RTE Lyric FM 6% (+1%)

Today FM 10% (+1%)

Newstalk 12% (no change)

Any non-national 53% (no change)

4fm 2% (no change)

Radio Nova 5% (first result)

98FM 13% (no change)

FM104 20% (-1%)

Q102 13% (no change)

Sunshine 106.8 3% (-1%)

Spin1038 14% (-1%)

Phantom 105.2 3% (+1%)

MULTI-CITY: 4fm score 3% overall, with an impressive 7% in Cork (up 2%) but is stuck on 2% in the Dublin market.

*** THIS PART OF THE REPORT LOOKS AT SHARE OF TOTAL LISTENING ***

Share of audience listening (% share of all the time listened) shows more movement that the simple reach (how many people listened to you).

NATIONAL SHARE

Any national 46% (+0.6%)

Any RTE 33% (no change)

RTE Radio 1 23.3% (-0.2%)

RTE 2FM 7.4% (+0.1%)

RTE Lyric 1.8% (+0.2%)

Today FM 9.1% (+0.2%)

Newstalk 4.4% (+0.3%)

Any Non National 53.3% (-0.6%)

DUBLIN SHARE

Any National 54.8 % (no change)

Any Non-National 45.2% (no change)

Any RTE 40.8% (-1.1%)

RTE Radio 1 31.4% (-1.2%)

RTE 2FM 5.8% (no change)

RTE Lyric 3.4% (+0.2%)

Today FM 6.8% (+0.6%)

Newstalk 7.1% (+0.3%)

4fm 1.1% (+0.3%)

Radio Nova 3.3% (first result)

98FM 9.5% (+0.5%)

FM104 11.4% (-1.0%)

Q102 10.3% (-0.4%)

Sunshine 106.8 2.3% (-0.1%)

Spin 1038 5.9% (no change)

Phantom 105.2 0.8% (no change)

As always, for the full result tables your should visit the Broadcasting Authority of Ireland website.

Figures produced & published  by JNLR/Ipsos MRBI 2011/3



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