A New Way To Cover Your Market

I was waking down Camden Street in Dublin today when I came across this colourful and rather unique form of promotion for 4fm’s Gareth O’Callaghan.

This is not a billboard or a poster, but a branded tarpaulin, attached to the front of a derelict building, seemingly with the permission of the property owner, to hide the very ugly vandalised shell of a ground floor shop.  The tarp has a notation on the bottom explaining that it is a temporary fixture.

Great way to get your message across, and perform a community service by masking a ruined structure at the same time . .

I wonder if we’ll see more of these?

Steve



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