JNLR February 2011 Irish Radio Audience figuresPosted: February 17, 2011
Full data available from Broadcasting Authority of Ireland www.bai.ie
JNLR FIGURES FOR JANUARY 2010 – DECEMBER 2010 RELEASED
The latest results from the Ipsos MRBI JNLR survey covering the period January 2010 – December 2010 were released today (Thursday 17th February 2011).
The survey results indicate that 85% (same) of the adult population was listening daily to a mix of national, regional, multi-city and local radio throughout the country.
For the purposes of comparison, figures for this survey period are compared with the October 2009- September 2010 figures. The main changes and highlights are as follows:
National Reach and Market Share
Listenership of 57% (-1) was recorded to any multi-city/regional/local radio service.
The weekday reach figures for RTÉ Radio 1 increased to 25% (+1) while figures remained unchanged for Today FM (13%), Newstalk (8%) and RTÉ Lyric FM (3%). RTÉ 2FM recorded a figure of 13% (-1).
With regard to market share, a figure of 53.6% (-0.2) was recorded for any multi-city/regional/local station in the 7a.m.-7p.m. period.
RTÉ Radio 1 and RTÉ Lyric FM recorded slight increases in market share at 22.7% (+0.6) and 1.7% (+0.1) respectively. Today FM retained a market share figure of 9.3%. Decreases were recorded for RTÉ 2FM at 8.2% (-0.5) and Newstalk at 4.0% (-0.1).
National (excluding Dublin and Cork)-local stations
Changes in both reach and market share were recorded for almost all local stations in the current survey period. The top five local radio stations for the survey period were as follows:
Local Station Listenership (Reach) Local Station Market Share
Highland Radio 67% (-2)
Highland Radio 62.3% (-1.1)
Radio Kerry 57% (+0.7)
Radio Kerry 51% (same)
Tipp FM 55.7% (+1.4)
Limerick’s Live95FM 50% (-1)
Midwest Radio 49% (-1)
Midwest Radio 48.9% (-0.7)
Multi-City and Regional stations
4FM, the multi-city service, maintained a weekday reach figure of 3% (same) and recorded a market share figure of 1.8% (-0.1).
In terms of regional services, in the north-east/midlands region, i105-107FM increased its weekday reach figure to 9% (+2) and recorded a market share figure of 7% (-1.9). In the south-west region, Spin South West maintained its weekday reach figure of 21% and increased its market share figure to 11% (+0.1). In the north-west region, i102-104FM maintained its weekday reach figure of 20% and recored a market share figure of 14% (-0.7). Beat 102-103FM, serving the south-east region, recorded a weekday reach figure of 19% (-1.0) and recorded an increase in market share to 13.1% (+0.8).
In Dublin, FM104 increased its weekday reach figure to 20% (+1.0). The remaining Dublin stations all retained weekday reach figures with: 98FM at 14%, Spin 1038 at 14% and Dublin’s Q102 at 13%, Country Mix/ Sunshine 106.8 FM at 3% and Phantom 105.2 at 2%.
In terms of market share figures, increases were recorded for a number of stations; 98FM at 11.6% (+0.3), Spin 1038 at 6.6% (+0.1) and Country Mix/Sunshine 106.8FM at 3.2% (+0.1). The remaining stations recorded figures of: FM104 11.2% (-0.3), Q102 at 11.1% (-0.1%) and Phantom 105.2 0.8% (-0.1).
Cork’s Red FM achieved a reach figure of 19% (-2) and recorded a market share figure of 10.6% (-0.7).
The combined reach of Cork’s 96FM/C103 was 46% (-2.0) while a share figure of 41.6% (-1.9) was recorded. Separate figures for both services are detailed in the tables provided.
Full details of the reach and market share figures together with the weekly reach figures for all stations can be found at www.bai.ie