October 2010 JNLR Irish radio audience figures

Just released from the Broadcasting Authority of Ireland at www.bai.ie

The latest results from the Ipsos MRBI JNLR survey covering the period October 2009- September 2010 were released today (Thursday 28th October 2010).
The survey results indicate that 85% (-1) of the adult population was listening daily to a mix of national, regional, multi-city and local radio throughout the country.
For the purposes of comparison, figures for this survey period are compared with the July 2009- June 2010 figures. The main changes and highlights are as follows:
National Reach and Market Share
Listenership to any multi-city/regional/local radio service remained the same at 58%.
The weekday reach figure for Newstalk increased to 8% (+1) while figures were unchanged for RTÉ Radio 1 at 24%, RTÉ 2FM at 14% and RTÉ Lyric FM at 3%. Today FM recorded a figure of 13% (-1).
With regard to market share, an increased figure of 53.8% (+1.3) was recorded for any multi-city/regional/local station in the 7a.m.-7p.m. period.
Newstalk increased its market share figure to 4.1% (+0.1) while RTÉ Lyric FM retained a share figure of 1.6%. Small decreases were recorded for RTÉ 2FM at 8.7% (-0.6), RTÉ Radio 1 at 22.1% (-0.5), and Today FM at 9.3% (-0.3).
National (excluding Dublin and Cork)-local stations
Changes in both reach and market share were recorded for almost all local stations in the current survey period.

The top five local radio stations for the survey period were as follows:
Local Station Listenership (Reach) Local Station Market Share
Highland Radio 69% (same)
Highland Radio 63.4% (-0.3)
Radio Kerry 51% (+1)
Limerick’s Live 95FM 51% (same)
Radio Kerry 56.3% (+0.7)
Mid West Radio 50% (-2)
Tipp FM 54.3% (-3.5)
WLR FM 48% (+1)
Mid West Radio 49.6% (-0.9)
Shannonside/Northern Sound 46% (-1)
Shannonside/Northern Sound 46.2% (-0.6)

Multi-City and Regional stations
Spin South West increased its weekday reach figure to 21% (+2.0) and also increased its market share figure to 10.9% (+0.9).
Beat 102-103FM, serving the south-east, increased its weekday reach figure to 20% (+1.0) and also increased its market share figure to 12.3% (0.8).

In the north-west region, i102-104 increased its weekday reach figure to 20% (+1.0) and increased its market share figure to 14.7% (+1.1).

In the north-east/midlands area, i105-107FM increased its weekday reach figure to 7% (+1.0) and increased its market share to 5.1% (+1.3).

4FM, the multi-city service, maintained a weekday reach figure of 3% (same) and recorded a market share figure of 1.9% (-0.1).

Dublin-local stations
Weekday reach figures remained the same for several local Dublin stations: FM104 at 19%, 98FM at 14%, Spin 1038 at 14% and Dublin’s Q102 at 13%. The other stations, Country Mix 106.8 FM and Phantom 105.2, recorded figures of 3% and 2% respectively.
In terms of market share figures, increases were recorded for FM104 at 11.5% (+1.8), 98FM at 11.3% (+0.4), Dublin’s Q102 at 11.2% (+0.9) and Spin 1038 at 6.5% (+0.2). Country Mix 106.8FM recorded a figure of 3.1% (-0.2) and Phantom 105.2 recorded a figure of 0.9% (-0.2.
Cork-local stations
Cork’s Red FM achieved a reach figure of 21% (+1) and increased its market share figure to 11.3 (+0.9).
The combined reach of Cork’s 96FM/C103 remained at 48% (same) while a share figure of 43.5 (+0.2) was recorded.

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