July 2010 JNLR (radio audience) results

The latest audience figures for commercial radio in Ireland have been released by the BAI (Broadcasting Authority of Ireland).

Headline details below:

JNLR FIGURES FOR July 2009 – June 2010 RELEASED

The latest results from the JNLR/Ipsos MRBI survey covering the period July 2009 – June 2010 were released today (Thursday 29th July).

The survey results indicate that 86% (same) of the adult population was listening daily to a mix of national, regional, multi-city and local radio throughout the country.

For the purposes of comparison, figures for this survey period are compared with the April 2009– March 2010 figures.  The main changes and highlights are as follows:

National Reach and Market Share

Listenership to any multi-city/regional/local radio service remained the same at 58%.

Weekday reach figures are unchanged for Today FM (14%),             Newstalk (7%) and RTÉ Lyric FM (3%).  Slight reductions were recorded for RTÉ Radio 1 at 24% (-1) and RTÉ 2FM at 14% (-1).

With regard to market share, an increased figure of 52.5% (+0.6) was recorded for any multi-city/regional/local station in the 7a.m.-7p.m. period.

Newstalk increased its market share figure to 4.0% (+0.1) while Today FM and RTÉ Lyric FM retained share figures of 9.6% and 1.6% respectively. Small decreases were recorded for the remaining national stations: RTÉ Radio 1 at 22.6% (-0.3) and RTÉ 2FM at 9.3% (-0.4).

National (excluding Dublin and Cork)-local stations

Changes in both reach and market share were recorded for almost all local stations in the current survey period.

The top five local radio stations for the survey period were as follows:

Local Station Listenership (Reach)                   Local Station Market Share

1. Highland Radio     69% (same) 1. Highland Radio  63.7% (-0.4)
2 Mid West Radio 52% (same) 2. Tipp FM 57.8% (+2.5)
3. Limerick’s Live 95FM   51% (-2) 3. Radio Kerry   55.6% (+2.0)
4. Radio Kerry 50% (+3) 4. Mid West Radio 50.5% (-1.0)
5. Tipp FM 49%  (-1) 5. Shannonside/Northern Sound 46.8% (+0.6)


Multi-City and Regional stations

Beat 102-103FM, serving the south-east, maintained a weekday reach figure of 19%   and recorded a market share figure of 11.5% (-0.6).

In the north-west region, i102-104 maintained a weekday reach figure of 19%  and  increased its market share figure to 13.6% (+1.7).

Spin South West increased its weekday reach figure to 19% (+1.0) and also increased its market share figure to 10% (+0.2).

In the north-east/midlands area, i105-107FM maintained a daily listenership figure of 6% and increased its market share to 3.8% (+0.2).

4FM, the multi-city service, achieved a weekday reach of 3% (+1) and increased its market share to 2.0% (+0.5).

Dublin-local stations

FM104 continues to have the highest weekday reach of local Dublin stations at 19% (same). Spin 1038FM and Q102 increased their reach by 1% each to 14% and 13% respectively. 98FM achieved a figure of 14% (-1).

Weekday reach figures for the other local Dublin stations remained the same when compared to the previous survey period:  Country Mix 106.8 at 4% and Phantom 105.2 at 3% .

In terms of market share figures, 98FM again recorded the highest market share figure of the local Dublin stations at 10.9% (-0.7). Increases in market share figure were recorded for Q102 at 10.3% (+0.9), Spin 1038 at 6.3% (+0.3) and Country Mix 106.8FM at 3.3% (+0.3). The remaining stations FM104 and Phantom FM recorded figures of 9.7% (-0.8) and 1.1% (-0.4) respectively.

Cork-local stations

The combined reach of Cork’s 96FM/C103 was 48% (same) while a share figure of 43.3 (-0.3) was recorded. Separate figures for both services are detailed in the tables provided.

Cork’s Red FM achieved a reach figure of 20% (-1) and increased its recorded share figure to 10.4 (+0.1).

For Full details of the reach and market share figures together with the weekly reach figures for all stations please visit the BAI website.

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