Phantom audience grows in latest JNLR figures

Great to see Phantom 105.2 doing well in the latest JNLR Listening figures for Irish Radio, managing to increase market share in a very crowded market.

Steve

JNLR details below supplied by Broadcasting Authority of Ireland (BAI)

JNLR FIGURES FOR APRIL 2009 – MARCH 2010 RELEASED

Results from the JNLR/Ipsos MRBI survey for the period April 2009 – March 2010 were released today (Thursday 13th May).  The survey results indicate that 86% (-1) of the adult population was listening daily to a mix of national, regional multi-city and local radio throughout the country.

For the purposes of comparison, figures for this survey period are compared with the January – December 2009 figures.  The main changes and highlights are as follows:

National Reach and Market Share

Listenership to any multi-city/regional/local radio service remained the same at 58%.

Weekday reach figures for RTÉ 2FM and RTÉ Lyric FM are unchanged at 15% and 3% respectively. Slight reductions were recorded for RTÉ Radio 1 at 25% (-1), Today FM at 14% (-1) and Newstalk at 7% (-1).

With regard to market share, an increased figure of 51.9% (+1.3) was recorded for any multi-city/regional/local station in the 7a.m.-7p.m. period.

RTÉ Lyric FM retained its market share of 1.6%. Small decreases in market share were recorded for the remaining national stations: RTÉ Radio 1 at 22.9% (-0.5), RTÉ 2FM at 9.7% (-0.4), Today FM at 9.6% (-0.3) and Newstalk at 3.9% (-0.1).

National (excluding Dublin and Cork)-local stations

Changes in both reach and market share were recorded for almost all local stations in the current survey period.

The top five local radio stations for the survey period were as follows:

Local Station Listenership (Reach) Local Station Market Share

1. Highland Radio     69% (+1) 1. Highland Radio  64.1% (-1.4)
2 Limerick’s Live 95FM      53% (same) 2. Tipp FM 55.3% (+1.8)
3. Mid West Radio 52%(+2) 3. Radio Kerry   53.6% (-1.1)
4. Tipp FM 50%  (same)

WLR FM 50% (-1)

4. Mid West Radio 51.5% (+0.6)
4. 5. Shannonside/Northern Sound 46.2% (-0.7)
5. Radio Kerry 47% (same)
Shannonside Northern Sound 47% (-3)


Multi-City and Regional stations

Beat 102-103FM, serving the south-east, achieved a weekday reach figure of 19%   (-1.0) and recorded a market share figure of 12.1% (-0.1).

In the north-west region, i102-104 increased both reach and share figures to 19% (+2.0) and 11.9% (+0.9) respectively.

Spin South West maintained its 18% reach figure, and obtained a market share figure of 9.8% (same).

Figures for the north-east/midlands regional service i105-107FM demonstrated an increase in daily listenership to 6% (+3) and market share of 3.6% (+1.6).

4FM, the multi-city service, achieved a weekday reach of 2% (same) and achieved a market share of 1.5% (+0.1).

Dublin-local stations

FM104 continues to have the highest weekday reach of local Dublin stations at 19% (-1) Weekday reach figures for the majority of remaining local Dublin stations remained the same when compared to the previous survey period:  Dublin’s 98FM at 15%; Spin 1038FM at 13%; Country Mix 106.8 at 4%; and Phantom 105.2 at 3%. Q102 recorded a reach figure of 12% (-1.0) for the current survey period.

98FM recorded the highest market share figure of the local Dublin stations in the April 09-March 10 survey period at 11.6%(+1.2).  Other increases in market share were recorded for Dublin’s Q102 at 9.4% (+0.8); Spin 1038 at 6% (+0.2) and Phantom 105.2 at 1.5% (+0.1). County Mix 106.8 retained its market share of 3% while FM104 achieved a market share of 10.5% (-0.2).

Cork-local stations

The combined figures for Cork’s 96FM/C103 showed reductions in both reach and share, at 48% (-2.0) and 43.6% (-1.4) respectively. Separate figures for both services are detailed in the tables provided.

Cork’s Red FM recorded increases in their reach and market share, achieving figures of 21% (+1.0) and 10.3% (+0.5) respectively.

Full details of the reach and market share figures together with the weekly reach figures for all stations are available at the BAI website.



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