Feb 2012 JNLR Irish Radio Listening Figures
Posted: February 2, 2012 Filed under: JNLR, Listeners | Tags: Ireland, JNLR, Radio Audience 1 Comment »
The latest JNLR/Ipsos MRBI report into radio listening in the Republic of Ireland has been published today (2nd February, 2012), covering the 12-month period from January to December 2011.
The latest results show daily radio listening at 85% – that is 85% of all adults listening every weekday. A total of c15,600 people were interviewed during the survey period by Ipsos MRBI, on behalf of JNLR – Joint National Listenership Research – that is funded by all national, regional and local stations, BAI, AAI, and IAPI.
85% of Irish adults listen to the radio on an average day – 58% (=) tuning into their local or regional station and 47% (+1) listening to a national station. Among the younger 15-34 year market 82% listen daily. Irish audiences continue to listen to a significant amount of radio daily – tuning in, on average, for almost 4 hours per day during the prime 7am to 7pm time (Irish Adults listening Mon-Fri).
In terms of share of all minutes listened, national radio has 47.6% share of all minutes (plus 1%) while local/regional radio holds the majority share position with 52.4%.
Looking at the various regions throughout the country, national radio holds the majority share position in Dublin (57.1%), the Dublin Commuter belt (57.7%), the Multi-city areas (52.1%) and the North East/Mid region (51.7%) while local/regional radio is in the majority in the other regions throughout the country. Among the younger, 15-34 year old audience across the country, local/regional radio holds the national majority share position at 62.4% (-1%) versus 37.6% (+1%) for national radio. In particular, the local/regional group holds a strong share position among this age segment in Dublin, 70.5%; Cork, 64.4%; the Multi-city region, 65% and the Dublin Commuter region, 67.6%.
Considering the 35+ age segment, national radio holds the majority share, 51.5% (+1%). In regional markets, national radio maintains a strong share position in Dublin, 68.8%, the Dublin Commuter region, 68.4% and in the Multi-city area, 59.4%. (See T8). Local radio continues to be a strong performer in the individual radio markets across the country – in many areas reaching more than 40% of the local adult population daily (particularly in the south and west) . In Mayo, the Shannonside area and Donegal Nth, more than 50% of the adult population tune in daily. In particular, on the criterion of share of minutes listened during prime 7am to 7pm, Highland Radio, Tipp FM, Radio Kerry, MWR and Shannonside 104FM hold the majority share position in their franchise areas.
Headline figures:
Full breakdowns of reach and share for all areas are available in the official Ipsos/MRBI JNLR report available at www.bai.ie
October 2011 JNLR (covering Oct 2010-Sep2011) Radio Audience
Posted: October 27, 2011 Filed under: JNLR, Uncategorized | Tags: Audience figures, Dublin, Irish Radio, JNLR, Radio Audience Leave a comment »
Phantom 105.2 – increased reach in latest figures
RTE steady nationally
Good first year for Nova
4fm struggles in Dublin but gains 2% in Cork
The latest JNLR figures reporting Irish radio audiences have been published today, covering the period October 2010 to September 2011.
As always, for the full result tables your should visit the Broadcasting Authority of Ireland website.
Figures produced & published by JNLR/Ipsos MRBI 2011/3
All changes are compared to 1 year ago.
*** THIS PART OF THE REPORT LOOKS AT “LISTENED YESTERDAY” REACH ***
National stations steady on “Listened Yesterday”
All RTE and Commercial stations held their % reach of “All Adults 15+” in the results, with overall reach down slightly by 1% spread across the total for these stations.
—
NATIONAL RESULTS
Listened at all 84% (down 1%)
No change on individual national stations:
Any RTE Radio was listened to by 35%
RTE Radio 1 by 25%
RTE 2FM 11%
RTE Lyric 3%
Today FM 13%
Newstalk 8%
Any Local/Regional/Multi City 58%
—
DUBLIN – First results give Nova 5% and see Phantom overtake 4fm (in “listened yesterday” reach, though it’s the other way round in % share)
Listened at all 85% (-1%)
Any RTE 37% (no change)
RTE Radio 1 31% (no change)
RTE 2FM 8% (-1%)
RTE Lyric FM 6% (+1%)
Today FM 10% (+1%)
Newstalk 12% (no change)
Any non-national 53% (no change)
4fm 2% (no change)
Radio Nova 5% (first result)
98FM 13% (no change)
FM104 20% (-1%)
Q102 13% (no change)
Sunshine 106.8 3% (-1%)
Spin1038 14% (-1%)
Phantom 105.2 3% (+1%)
—
MULTI-CITY: 4fm score 3% overall, with an impressive 7% in Cork (up 2%) but is stuck on 2% in the Dublin market.
—
*** THIS PART OF THE REPORT LOOKS AT SHARE OF TOTAL LISTENING ***
Share of audience listening (% share of all the time listened) shows more movement that the simple reach (how many people listened to you).
—
NATIONAL SHARE
Any national 46% (+0.6%)
Any RTE 33% (no change)
RTE Radio 1 23.3% (-0.2%)
RTE 2FM 7.4% (+0.1%)
RTE Lyric 1.8% (+0.2%)
Today FM 9.1% (+0.2%)
Newstalk 4.4% (+0.3%)
Any Non National 53.3% (-0.6%)
—
DUBLIN SHARE
Any National 54.8 % (no change)
Any Non-National 45.2% (no change)
Any RTE 40.8% (-1.1%)
RTE Radio 1 31.4% (-1.2%)
RTE 2FM 5.8% (no change)
RTE Lyric 3.4% (+0.2%)
Today FM 6.8% (+0.6%)
Newstalk 7.1% (+0.3%)
4fm 1.1% (+0.3%)
Radio Nova 3.3% (first result)
98FM 9.5% (+0.5%)
FM104 11.4% (-1.0%)
Q102 10.3% (-0.4%)
Sunshine 106.8 2.3% (-0.1%)
Spin 1038 5.9% (no change)
Phantom 105.2 0.8% (no change)
—
As always, for the full result tables your should visit the Broadcasting Authority of Ireland website.
Figures produced & published by JNLR/Ipsos MRBI 2011/3
FM104 and Phantom gain Dublin audience share in July 2011 JNLRs
Posted: July 28, 2011 Filed under: JNLR | Tags: Ireland, JNLR, Radio Audience 2 Comments »
The latest JNLR/Ipsos MRBI report into radio listening is published today (28th July, 2011). It covers the 12-month period from July 2010 to June 2011. The latest results show daily radio listening at 85% – that is 85% of all adults listening every weekday. A total of c 15,300 people were interviewed during the survey period by Ipsos MRBI, on behalf of JNLR – Joint National Listenership Research – that is funded by all national, regional and local stations, BAI, AAI, and IAPI.
Looking at the various regions throughout the country, national radio holds the majority share position in Dublin (55%) and the Multi-city area (51%) while local/regional radio is in the majority in other regions.. Among the younger, 15-34 year old audience across the country, local/regional radio holds the national majority share position at 65% (+2%) versus 35% for national radio. Local radio continues to be a strong performer in the individual radio markets across the country – in many areas reaching more than 40% of the local adult population daily (particularly in the south and west) and in Kerry, Mayo, the Shannonside area and Donegal Nth, more than 50% of the adult population tune in daily. In particular, on the criterion of share of minutes listened during prime 7am to 7pm, Highland Radio, Tipp FM, Radio Kerry, MWR and Shannonside 104FM hold the majority share position in their franchise areas.
Listening data for Radio Nova is included in a supplementary volume based on the period since launch – September 2010 to June 2011. In this period, Radio Nova reaches 5% of the population in the Dublin Commuter area, on an average day, and has a share of 3.0% of minutes listened (prime-time 7am-7pm).
For full details, the report is available for download from the BAI Website.
However the headlines are:
NATIONAL SHARE:
RTE Radio 1 23.5% (up 0.3%)
Today FM 8.9% (down 0.6%)
RTE 2FM 7.3% (down 0.5%)
Newstalk 4.1% (steady)
DUBLIN SHARE %
98FM 9.0 (+0)
FM104 12.4 (+1.0)
Q102 10.7 (-.4)
Sunshine 106.8 2.4 (-.5)
Spin 1038 5.9 (-.6)
Phantom 105.2 .8 (+.1)
4FM 0.8 (- 0.5)
Finally, Someone Talks Sense On Radio Audience Figures
Posted: May 12, 2011 Filed under: Listeners, radio | Tags: Christopher England, JNLR, Music Radio, Radio Audience, RAJAR, Talk Radio 1 Comment »
There's more to driving audience growth than just flicking switches
A great post from Christopher England today on his England’s England blog – http://www.christopherengland.com/2011/05/background-radio-v-foreground-radio.html
Chris talks about music radio audience, and why niche market stations can sometimes drive their listener figures in the wrong direction when they try to apply “accepted wisdom” to their programming philosophy. I won’t quote him here – you should head over and read the full thing – but I will say that there is more than one station in my own market, Dublin, that could do with following his advice.
You may not have come across Christopher England before, but you may well have listened to stations that used him behind the scenes.
Chris has always been a bright kid, ahead of the pack, and with a special interest in talk radio he always has something to say, and it’s usually worth listening to. From the landbased pirates in London in the early 80s, through Caroline offshore and on to stations such as TalkSport, Chris has worked at the sharp end long enough to know what’s what, and his career includes launching and running his own satellite radio station - Euronet – with a mixture of speech and music programming that was a little ahead of its time in 1992.
People sometimes talk about their “fantasy radio lineup” and if I ever win the lottery and buy my own radio station, Chris will be on mine twice – once with his unique brand of talk show, and again as creative director for evening/overnight 7pm-7am output.
Chris’s daily updates will have you laughing, thinking, and occasionally spitting, but they are always worth reading, even those that I disagree with.
His columns on mass-market radio should be printed out and pinned up on the programme directors wallboard.
Steve
October 2010 JNLR Irish radio audience figures
Posted: October 28, 2010 Filed under: JNLR, Phantom 105.2, radio | Tags: Audience figures, Ireland, JNLR, radio Leave a comment »Just released from the Broadcasting Authority of Ireland at www.bai.ie
JNLR FIGURES FOR OCTOBER 2009 – SEPTEMBER 2010 RELEASED
The latest results from the Ipsos MRBI JNLR survey covering the period October 2009- September 2010 were released today (Thursday 28th October 2010).
The survey results indicate that 85% (-1) of the adult population was listening daily to a mix of national, regional, multi-city and local radio throughout the country.
For the purposes of comparison, figures for this survey period are compared with the July 2009- June 2010 figures. The main changes and highlights are as follows:
National Reach and Market Share
Listenership to any multi-city/regional/local radio service remained the same at 58%.
The weekday reach figure for Newstalk increased to 8% (+1) while figures were unchanged for RTÉ Radio 1 at 24%, RTÉ 2FM at 14% and RTÉ Lyric FM at 3%. Today FM recorded a figure of 13% (-1).
With regard to market share, an increased figure of 53.8% (+1.3) was recorded for any multi-city/regional/local station in the 7a.m.-7p.m. period.
Newstalk increased its market share figure to 4.1% (+0.1) while RTÉ Lyric FM retained a share figure of 1.6%. Small decreases were recorded for RTÉ 2FM at 8.7% (-0.6), RTÉ Radio 1 at 22.1% (-0.5), and Today FM at 9.3% (-0.3).
National (excluding Dublin and Cork)-local stations
Changes in both reach and market share were recorded for almost all local stations in the current survey period.
The top five local radio stations for the survey period were as follows:
Local Station Listenership (Reach) Local Station Market Share
1.
Highland Radio 69% (same)
1.
Highland Radio 63.4% (-0.3)
2
Radio Kerry 51% (+1)
Limerick’s Live 95FM 51% (same)
2.
Radio Kerry 56.3% (+0.7)
3.
Mid West Radio 50% (-2)
3.
Tipp FM 54.3% (-3.5)
4.
WLR FM 48% (+1)
4.
Mid West Radio 49.6% (-0.9)
5.
Shannonside/Northern Sound 46% (-1)
5.
Shannonside/Northern Sound 46.2% (-0.6)
Multi-City and Regional stations
Spin South West increased its weekday reach figure to 21% (+2.0) and also increased its market share figure to 10.9% (+0.9).
Beat 102-103FM, serving the south-east, increased its weekday reach figure to 20% (+1.0) and also increased its market share figure to 12.3% (0.8).
In the north-west region, i102-104 increased its weekday reach figure to 20% (+1.0) and increased its market share figure to 14.7% (+1.1).
In the north-east/midlands area, i105-107FM increased its weekday reach figure to 7% (+1.0) and increased its market share to 5.1% (+1.3).
4FM, the multi-city service, maintained a weekday reach figure of 3% (same) and recorded a market share figure of 1.9% (-0.1).
Dublin-local stations
Weekday reach figures remained the same for several local Dublin stations: FM104 at 19%, 98FM at 14%, Spin 1038 at 14% and Dublin’s Q102 at 13%. The other stations, Country Mix 106.8 FM and Phantom 105.2, recorded figures of 3% and 2% respectively.
In terms of market share figures, increases were recorded for FM104 at 11.5% (+1.8), 98FM at 11.3% (+0.4), Dublin’s Q102 at 11.2% (+0.9) and Spin 1038 at 6.5% (+0.2). Country Mix 106.8FM recorded a figure of 3.1% (-0.2) and Phantom 105.2 recorded a figure of 0.9% (-0.2.
Cork-local stations
Cork’s Red FM achieved a reach figure of 21% (+1) and increased its market share figure to 11.3 (+0.9).
The combined reach of Cork’s 96FM/C103 remained at 48% (same) while a share figure of 43.5 (+0.2) was recorded.
July 2010 JNLR (radio audience) results
Posted: July 29, 2010 Filed under: JNLR, Phantom 105.2, radio | Tags: Audience figures, Ireland, JNLR, radio Leave a comment »The latest audience figures for commercial radio in Ireland have been released by the BAI (Broadcasting Authority of Ireland).
Headline details below:
JNLR FIGURES FOR July 2009 – June 2010 RELEASED
The latest results from the JNLR/Ipsos MRBI survey covering the period July 2009 – June 2010 were released today (Thursday 29th July).
The survey results indicate that 86% (same) of the adult population was listening daily to a mix of national, regional, multi-city and local radio throughout the country.
For the purposes of comparison, figures for this survey period are compared with the April 2009– March 2010 figures. The main changes and highlights are as follows:
National Reach and Market Share
Listenership to any multi-city/regional/local radio service remained the same at 58%.
Weekday reach figures are unchanged for Today FM (14%), Newstalk (7%) and RTÉ Lyric FM (3%). Slight reductions were recorded for RTÉ Radio 1 at 24% (-1) and RTÉ 2FM at 14% (-1).
With regard to market share, an increased figure of 52.5% (+0.6) was recorded for any multi-city/regional/local station in the 7a.m.-7p.m. period.
Newstalk increased its market share figure to 4.0% (+0.1) while Today FM and RTÉ Lyric FM retained share figures of 9.6% and 1.6% respectively. Small decreases were recorded for the remaining national stations: RTÉ Radio 1 at 22.6% (-0.3) and RTÉ 2FM at 9.3% (-0.4).
National (excluding Dublin and Cork)-local stations
Changes in both reach and market share were recorded for almost all local stations in the current survey period.
The top five local radio stations for the survey period were as follows:
Local Station Listenership (Reach) Local Station Market Share
| 1. | Highland Radio 69% (same) | 1. | Highland Radio 63.7% (-0.4) |
| 2 | Mid West Radio 52% (same) | 2. | Tipp FM 57.8% (+2.5) |
| 3. | Limerick’s Live 95FM 51% (-2) | 3. | Radio Kerry 55.6% (+2.0) |
| 4. | Radio Kerry 50% (+3) | 4. | Mid West Radio 50.5% (-1.0) |
| 5. | Tipp FM 49% (-1) | 5. | Shannonside/Northern Sound 46.8% (+0.6) |
Multi-City and Regional stations
Beat 102-103FM, serving the south-east, maintained a weekday reach figure of 19% and recorded a market share figure of 11.5% (-0.6).
In the north-west region, i102-104 maintained a weekday reach figure of 19% and increased its market share figure to 13.6% (+1.7).
Spin South West increased its weekday reach figure to 19% (+1.0) and also increased its market share figure to 10% (+0.2).
In the north-east/midlands area, i105-107FM maintained a daily listenership figure of 6% and increased its market share to 3.8% (+0.2).
4FM, the multi-city service, achieved a weekday reach of 3% (+1) and increased its market share to 2.0% (+0.5).
Dublin-local stations
FM104 continues to have the highest weekday reach of local Dublin stations at 19% (same). Spin 1038FM and Q102 increased their reach by 1% each to 14% and 13% respectively. 98FM achieved a figure of 14% (-1).
Weekday reach figures for the other local Dublin stations remained the same when compared to the previous survey period: Country Mix 106.8 at 4% and Phantom 105.2 at 3% .
In terms of market share figures, 98FM again recorded the highest market share figure of the local Dublin stations at 10.9% (-0.7). Increases in market share figure were recorded for Q102 at 10.3% (+0.9), Spin 1038 at 6.3% (+0.3) and Country Mix 106.8FM at 3.3% (+0.3). The remaining stations FM104 and Phantom FM recorded figures of 9.7% (-0.8) and 1.1% (-0.4) respectively.
Cork-local stations
The combined reach of Cork’s 96FM/C103 was 48% (same) while a share figure of 43.3 (-0.3) was recorded. Separate figures for both services are detailed in the tables provided.
Cork’s Red FM achieved a reach figure of 20% (-1) and increased its recorded share figure to 10.4 (+0.1).
For Full details of the reach and market share figures together with the weekly reach figures for all stations please visit the BAI website.
// //
Phantom audience grows in latest JNLR figures
Posted: May 13, 2010 Filed under: Phantom 105.2, radio | Tags: Audience figures, Dublin, Ireland, JNLR, Phantom 105.2, radio Leave a comment »
Great to see Phantom 105.2 doing well in the latest JNLR Listening figures for Irish Radio, managing to increase market share in a very crowded market.
Steve
JNLR details below supplied by Broadcasting Authority of Ireland (BAI)
JNLR FIGURES FOR APRIL 2009 – MARCH 2010 RELEASED
Results from the JNLR/Ipsos MRBI survey for the period April 2009 – March 2010 were released today (Thursday 13th May). The survey results indicate that 86% (-1) of the adult population was listening daily to a mix of national, regional multi-city and local radio throughout the country.
For the purposes of comparison, figures for this survey period are compared with the January – December 2009 figures. The main changes and highlights are as follows:
National Reach and Market Share
Listenership to any multi-city/regional/local radio service remained the same at 58%.
Weekday reach figures for RTÉ 2FM and RTÉ Lyric FM are unchanged at 15% and 3% respectively. Slight reductions were recorded for RTÉ Radio 1 at 25% (-1), Today FM at 14% (-1) and Newstalk at 7% (-1).
With regard to market share, an increased figure of 51.9% (+1.3) was recorded for any multi-city/regional/local station in the 7a.m.-7p.m. period.
RTÉ Lyric FM retained its market share of 1.6%. Small decreases in market share were recorded for the remaining national stations: RTÉ Radio 1 at 22.9% (-0.5), RTÉ 2FM at 9.7% (-0.4), Today FM at 9.6% (-0.3) and Newstalk at 3.9% (-0.1).
National (excluding Dublin and Cork)-local stations
Changes in both reach and market share were recorded for almost all local stations in the current survey period.
The top five local radio stations for the survey period were as follows:
Local Station Listenership (Reach) Local Station Market Share
| 1. | Highland Radio 69% (+1) | 1. | Highland Radio 64.1% (-1.4) |
| 2 | Limerick’s Live 95FM 53% (same) | 2. | Tipp FM 55.3% (+1.8) |
| 3. | Mid West Radio 52%(+2) | 3. | Radio Kerry 53.6% (-1.1) |
| 4. | Tipp FM 50% (same)
WLR FM 50% (-1) |
4. | Mid West Radio 51.5% (+0.6) |
| 4. | 5. | Shannonside/Northern Sound 46.2% (-0.7) | |
| 5. | Radio Kerry 47% (same) Shannonside Northern Sound 47% (-3) |
Multi-City and Regional stations
Beat 102-103FM, serving the south-east, achieved a weekday reach figure of 19% (-1.0) and recorded a market share figure of 12.1% (-0.1).
In the north-west region, i102-104 increased both reach and share figures to 19% (+2.0) and 11.9% (+0.9) respectively.
Spin South West maintained its 18% reach figure, and obtained a market share figure of 9.8% (same).
Figures for the north-east/midlands regional service i105-107FM demonstrated an increase in daily listenership to 6% (+3) and market share of 3.6% (+1.6).
4FM, the multi-city service, achieved a weekday reach of 2% (same) and achieved a market share of 1.5% (+0.1).
Dublin-local stations
FM104 continues to have the highest weekday reach of local Dublin stations at 19% (-1) Weekday reach figures for the majority of remaining local Dublin stations remained the same when compared to the previous survey period: Dublin’s 98FM at 15%; Spin 1038FM at 13%; Country Mix 106.8 at 4%; and Phantom 105.2 at 3%. Q102 recorded a reach figure of 12% (-1.0) for the current survey period.
98FM recorded the highest market share figure of the local Dublin stations in the April 09-March 10 survey period at 11.6%(+1.2). Other increases in market share were recorded for Dublin’s Q102 at 9.4% (+0.8); Spin 1038 at 6% (+0.2) and Phantom 105.2 at 1.5% (+0.1). County Mix 106.8 retained its market share of 3% while FM104 achieved a market share of 10.5% (-0.2).
Cork-local stations
The combined figures for Cork’s 96FM/C103 showed reductions in both reach and share, at 48% (-2.0) and 43.6% (-1.4) respectively. Separate figures for both services are detailed in the tables provided.
Cork’s Red FM recorded increases in their reach and market share, achieving figures of 21% (+1.0) and 10.3% (+0.5) respectively.
Full details of the reach and market share figures together with the weekly reach figures for all stations are available at the BAI website.
Phantom Audience Reach Grows
Posted: August 20, 2009 Filed under: Uncategorized | Tags: JNLR, Phantom 105.2, radio Leave a comment »
It’s JNLR (radio audience figures) day here in Ireland, and I’m pleased to see my friends at Phantom 105.2 continuing to do well and grow the station, as per the press release below.
(Note: I stepped down from regular programmes on Phantom earlier in the summer due to other demands on my time, but I remain associated with the station, and fill in on shows from time to time).
Steve
Station increases reach by 15% …
20th August 2008 – Phantom 105.2, Dublin’s indie rock is delighted to announce that the latest listenership figures released this afternoon confirm that year-on-year we have increased our daily and weekly reach by 15%*
“Phantom continues to grow in the increasingly competitive Dublin market” said Ger Roe, Phantom’s CEO, “We’ve increased our average quarter hour listenership for Pure Morning, our breakfast show, and are looking forward to further growth in 2009”
Phantom 105.2 plays the best in indie and modern rock and is available in Dublin on 105.2FM, nationwide on Chorus/NTL Digital channel 935 and online at www.phantom.ie
* Source: JNLR-July ’07-June ’08 (Published Aug ’08) V JNLR- July ‘08 to June ’09 (Published Aug ’09). All adults weekly reach and listened yesterday (year on year).
Phantom gains more ground
Posted: November 14, 2008 Filed under: Phantom 105.2, radio | Tags: Dublin, Ireland, JNLR, Phantom 105.2, radio Leave a comment »
Great news from the latest audience figures, with Phantom continuing to gain ground (see details below).
Should have some interesting news of my own on here very shortly . .
Steve
Phantom Increases Daily Listenership by 27%!*
13th November 2008 – The latest listenership figures released this afternoon confirm that here at Phantom 105.2 we have increased our daily audience by 27%*
Listenership has increased right across the day with the stations’ evening drive show, Heavy Traffic, and it’s new mid morning show, Finest Worksongs, presented by Michelle Doherty recording substantial gains in listenership.
“We are very happy with today’s results” said Ger Roe, Phantom’s CEO, “In July, we unveiled our new breakfast and morning schedule and the latest book clearly shows that Dubliners are making the switch to Phantom”
Phantom 105.2 plays the best in indie and modern rock and is available in Dublin on 105.2FM, DAB Digital Radio, nationwide on NTL/Chorus Digital channel 935 and online at http://www.phantom.ie
* Source: JNLR-Oct ’07- Sept ’08 (Published Nov ’08)
